Managing Tourism and Hospitality Services: Theory and International ApplicationsB. Prideaux, Gianna Moscardo, Eric Laws CABI, 14. 9. 2006 - Počet stran: 384 The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. It is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area. |
Obsah
| 1 | |
PART II COMPETITION AND COLLABORATION | 62 |
PART III SERVICE DESIGN AND IMPROVEMENT | 94 |
PART IV MANAGING STAFFCUSTOMER RELATIONS | 170 |
PART V RESEARCHING TOURISM AND HOSPITALITY SERVICE MANAGEMENT | 237 |
PART VI CONCLUSION | 327 |
| 335 | |
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Managing Tourism and Hospitality Services: Theory and International Applications Bruce Prideaux,Gianna Moscardo,Eric Laws Náhled není k dispozici. - 2006 |
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