Car Guys vs. Bean Counters: The Battle for the Soul of American Business

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Penguin, 9. 6. 2011 - Počet stran: 272
A legend in the car industry reveals the philosophy that's starting to turn General Motors around.

In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy.

When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow. The car guys held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet.

But then GM's leadership began to put their faith in analysis, determined to eliminate the "waste" and "personality worship" of the bygone creative leaders. Management got too smart for its own good. With the bean counters firmly in charge, carmakers (and much of American industry) lost their single-minded focus on product excellence. Decline followed.

Lutz's commonsense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace.
 

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LibraryThing Review

Recenze od uživatele  - ElectricRay - LibraryThing

Bob Lutz belongs to a dying breed, which will be missed when it's gone. Garrulous, opinionated, politically incorrect and unstintingly frank, it's hard to see how he ever made it in corporate America ... Přečíst celou recenzi

LibraryThing Review

Recenze od uživatele  - joeldinda - LibraryThing

Fun read, though occasionally (& deliberately) provocative. Lutz is no fan of sacred cows, and he'll skewer one or two of yours along the way. This is basically a high-level account of Lutz' most ... Přečíst celou recenzi

Obsah

Title Page Copyright Page Dedication Preface
The Beginning
An Unstoppable Force
The Beginning of the
A Failed Culture of Excellence
Ground Zero
Heres What Were Going to Do First
Tackling the 800Pound Gorilla
Learning to Go Global
Chevrolet Volt
pter 1O Meltdown and Rebirth pter 11 Whats with American Business Anymy? pter 12 Of Management Styles
Ifl Had Been CEO Chapter 14 And in Conclusion
Acknowledgements Index
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O autorovi (2011)

BOB LUTZ held senior leadership positions at Gm, ford, Chrysler, and BMW over the course of an unparalleled forty-seven-year career, culminating in his vice chairmanship of General motors from 2001 to 2010. He is the bestselling author of Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time.

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