Letters of Credit: A View of Type Design

Přední strana obálky
David R. Godine Publisher, 2003 - Počet stran: 219
The revolution in typesetting - a revolution that over the past two decades has eliminated a five-hundred-year-old system of hot metal production and replaced it with one of photo-generated and computer-driven composition - shows no sign of winding down. This book, more than any other we know, traces the steps that went into that revolution and simultaneously makes the argument that the letter forms themselves are in process of evolution. Tracy argues that, whether they are of the sixteenth or the twentieth century, the forms that comprise our alphabet are subject to the same rules of good taste, proportion, and clarity that have always obtained. But what we face today is vastly different from fifty years ago. For the first time, new technology has made the proliferation (and, as some would maintain, debasement) of letter forms fast and easy (or quick and dirty.) With fifty years of professional experience on both sides of the Atlantic (including thirty years as head of type design for the British Linotype Company), Tracy is in a unique position to make this argument and arrive at his sad conclusion: the design of distinguished, contemporary typefaces is far outnumbered by the mediocre and downright bad. Part of the reason for this deplorable deterioration is a lack of critical analysis of the particular esthetics involved. This step-by-step examination of type-design esthetics is precisely what Tracy provides here, while avoiding both the promoter's hype and the manufacturer's claims. Here are the gut issues of what makes type good or bad, legible or unreadable. Extensively illustrated with both typefaces and line drawings, this book belongs on the shelf of anyone interested in thehistory of letters or in the artistry and peculiar problems that lie behind their production.
 

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Review: Letters of Credit: A View of Type Design

Recenze od uživatele  - Donny Truong - Goodreads

Walter Tracy's Letters of Credit is insightful and opinionated. His knowledge on the aspects of type design (measure, legibility, readability and letter forms) is informative and his criticism of designers and their types makes the book engaging. Přečíst celou recenzi

Obsah

Preface and acknowledgements PART
9
Aspects of type design
11
The vocabulary of type
13
Type measure
21
Types for study
26
Legibility and readability
30
The making of type
32
Proportion
48
The slabserif 12 The sansserif
80
PART II
99
The types of Jan van Krimpen ΙΟΙ
101
Some types by Frederic Goudy
121
Three types by Rudolf Koch
153
The types of W A Dwiggins
174
Stanley Morisons Times Roman
194
Prospects
213

The forms of letters
56
italic bold face
61
Numerals
67
Character spacing
70

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Oblíbené pasáže

Strana 215 - The practice of typography; a treatise on the processes of type-making, the point system, the names, sizes, styles and prices of plain printing types.

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