Ogilvy on Advertising
Knopf Doubleday Publishing Group, 11. 9. 2013 - Počet stran: 224
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
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LibraryThing ReviewRecenze od uživatele - MLBowers - LibraryThing
This was a quick read. Light and fun in parts. More directed toward someone looking to understand how the advertising business has worked, rather than instructive about good advertising. Had elements ... Přečíst celou recenzi
LibraryThing ReviewRecenze od uživatele - jasonli - LibraryThing
"Ogilvy on Advertising" is a primer on advertising by the founder and former head of Ogilvy & Mather advertising agency. Written from the perspective of a curmudgeonly but wizened old man, the book is ... Přečíst celou recenzi
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