Ogilvy on AdvertisingKnopf Doubleday Publishing Group, 11. 9. 2013 - Počet stran: 224 A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more. |
Obsah
How to run an advertising agency | |
How to get clients | |
Open letter to a client in search of an agency | |
a renaissance in print advertising | |
How to make TV commercials that sell | |
The secrets of success in businesstobusiness advertising | |
Direct mail my first love and secret weapon | |
Advertising for good causes | |
Competing with Procter Gamble | |
Miracles of research | |
What little I know about marketing | |
Is America still top nation? | |
Lasker Resor Rubicam Burnett Hopkins | |
Advertising corporations | |
How to advertise foreign travel | |
Whats wrong with advertising? | |
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