Sustainable MarketingSAGE, 2. 2. 1999 - Počet stran: 395 There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text. In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer. |
Obsah
An Overview | 1 |
Sustainable Marketing Defined | 3 |
The Master Equation | 7 |
The Ecological Imperative | 8 |
The Nature of Sustainable DevelopmentConsumption | 9 |
The Ecological Setting | 14 |
Commoners Informal Laws of Ecology | 25 |
Evolving Ecological Concern | 28 |
Chapter Summary | 172 |
Chapter 5 Sustainable Channel Networks | 175 |
Channel DesignforEnvironment | 176 |
Channel DesignforPollution Prevention | 179 |
Channel DesignforResource Recovery | 181 |
SustainableGreen Retailing | 203 |
Selecting Sustainable Partners | 211 |
Implementing Sustainable Channels | 215 |
The Competitive Setting | 31 |
The SocialMoral Imperative | 35 |
Reasons for Studying Sustainable Marketing | 39 |
Philosophy of this Book | 40 |
Plan of this Book | 43 |
The Product System Life Cycle | 47 |
Quantitative LifeCycle Assessment | 56 |
Qualitative LifeCycle Assessment | 68 |
Path to the Future? | 73 |
Chapter Summary | 74 |
Chapter 3 Sustainable Marketing Strategies | 77 |
Dimensions of Waste Management | 83 |
Strategy Options | 87 |
Pollution Prevention | 90 |
Resource Recovery | 94 |
Terminal Disposal | 102 |
Organizational Strategies | 104 |
Marketings New Mission | 109 |
Implementing Sustainable Marketing Strategies | 113 |
ProductSpecific Sustainable Marketing Audit | 120 |
Chapter Summary | 125 |
Chapter 4 Sustainable Products | 129 |
Solution to Pollution | 130 |
The Industrial Design Process | 132 |
Product DesignforEnvironment | 134 |
Product DesignforPollution Prevention | 137 |
Product DesignforResource Recovery | 153 |
DesignforEnvironment Insights | 164 |
Implementing Product DesignforEnvironment | 168 |
Chapter Summary | 221 |
Chapter 6 Sustainable Marketing Communications | 223 |
Communications DesignforEnvironment | 224 |
Controversy over Message | 227 |
Environmental Message Design | 229 |
Environmental Labeling Programs | 243 |
Role of Promotion Mix Elements | 252 |
Implementing Sustainable Communications | 264 |
Chapter Summary | 267 |
Chapter 7 Sustainable Pricing | 271 |
Pricing DesignforEnvironment | 272 |
Sources of EcoCosts | 278 |
Impact of EcoCosts on Price | 284 |
FullCostEnvironmental Accounting | 287 |
Allocating Internal EcoCosts | 293 |
DesignforEnvironment Pricing Strategies | 299 |
Implementing Sustainable Pricing | 314 |
Chapter Summary | 315 |
Chapter 8 Markets and Market Development | 319 |
Decision Process Factors | 320 |
Green Segmentation Analysis | 330 |
Environmental Products | 342 |
RecycledSource Materials | 348 |
Chapter Summary | 359 |
| 363 | |
| 381 | |
About the Author | 395 |
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Bibliografické údaje
| Název | Sustainable Marketing Sustainable Marketing: Managerial-ecological Issues, Donald A. Fuller |
| Autor | Donald A. Fuller |
| Vydání | ilustrované vydání |
| Vydavatel | SAGE, 1999 |
| ISBN | 0761912193, 9780761912194 |
| Délka | Počet stran: 395 |
| Exportovat citaci | BiBTeX EndNote RefMan |