Obrázky stránek
PDF
ePub

TO ALL WHO HAVE

Anything to Sell to Schools.

In response to the request of Booksellers who desire to use the new EDUCATIONAL CATALOGUE for the purpose of making up their Fall orders, the TRADE editions will be issued this year early in July, and will immediately be followed by the numerous BULLETIN editions. The EDUCATIONAL CATALOGUE will contain an entirely new RETAIL PRICE LIST of all School Books published or for sale in the United States, compiled from the latest Trade Lists, and so arranged that in a moment information can be obtained regarding the Title, Price, and Publisher's Name, of any one of the principal books in any branch of American Educational Literature.

Editions being bought and circulated only by booksellers who deal in school books and articles used in schools, this catalogue will be unquestionably the best advertising medium for publishers of school books and school furniture.

As the immense material only admits of the insertion of the titles in the most condensed shape, publishers may find it to their advantage to present, elsewhere in the same number, an advertisement giving their own account of their books, and showing, at one glance, the entire range of their publications, at the same time facilitating the making up of orders, both to dealers and teachers. Otherwise their books will, by the system of cata loguing, necessarily appear scattered through the whole number.

SPECIAL ADVANTAGES.

I-IT IS PERMANENT. Any teacher or bookseller will have in the proposed pamphlet so complete a manual of reference as has never before been offered to the educational public, and consequently he will be apt to keep it.

II-IT IS THOROUGH. An ordinary catalogue can be made to reach principals, but it is hard to get it before teachers of specialties, private tutors, and governesses. Their names are often not printed on any catalogues or advertisements, and yet it is their opinion, as often as that of the principal, which decides the introduction of a book. The LITERARY BULLETIN is not only of permanent interest to them, but reaches them more surely than any other publication. Private tutors and governesses, whether principals or not, are always known to the retailers of books, and leading retailers all over the country circulate the BUL

LETIN.

III. IT IS THE CHEAPEST ADVERTISING MEDIUM.

The Educational Catalogue goes to the Best Customers of the Best Booksellers.

The main value of the Educational Catalogue consists in the large and judicious circulaton given to it, in nearly all the States, by dealers who buy editions for the purpose of pushing school books and school materials in the districts they alone can control. Advertisements, however, are also inserted in the Trade editions, being, I, the TRADE CIRCULAR edition, for subscribers, and, 2, a special edition supplied in single copies to non-subscribers. Both editions will be used for reference by the entire Trade throughout the year. To what extent this Catalogue is used by the Trade is illustrated by the fact that up to date there still is a constant demand for last year's issue.

Thus, two ends are obtained-an advertisement is brought to the notice of the bookseller, and then, through his special efforts and expense, to teachers and schools. Terms of Advertising in all Editions of the Educational Catalogue.

[blocks in formation]

Publishers who have not yet sent in their retail price lists will please mail, at once, two copies to the EDITOR OF THE TRADE CIRCULAR, 712 Broadway, N. Y., to whom all communications should be addressed.

Advertisements, also Announcements of forthcoming School Books, must be received by July 1st.

To Dealers in School Books

AND

SCHOOL MATERIALS.

The Educational Number of the LITERARY BULLETIN, for the Fall Term, will be issued in July, and will contain an entirely new and complete Classified Reference List of SchoolBooks, with retail prices for 1872-3.

The List will be arranged as in the number of last summer, according to special branches; such as Algebra, Arithmetic, Astronomy, Composition, Dictionaries, French, Geography, German, Greek, History, Latin, Philosophy-Natural and Mental, Primers, Readers, etc., etc. Thus, information on any branch can be obtained at a glance.

The names of the Publishers will be indicated by initials, to which a separate key will be supplied for the special use of Dealers.

The Educational Number, published last summer, was used as a Catalogue, and circulated by most of the leading firms, to the extent of over 40,000 copies; and, long after it was out of print, inquiries for it were received from all quarters. The experience gained from that result will make the forthcoming BULLETIN superior to any guide to educational literature ever published for the use of American Booksellers and Teachers.

In making up special orders for the Educational Number, Booksellers should bear in mind that it possesses more than temporary value, and will be called for during the whole year.

TERMS FOR EDITIONS TO NON-SUBSCRIBERS.

Regular Subscribers to the LITErary Bulletin will be supplied at the usual rates.
WITH SOLE IMPRINT OF BOOK-DEALER, AND STITCHED.

100 Copies........

$5.00 1,000 Copies........

..$40.00

We hold the last page subject to such advertisement as may be ordered by the dealer, charging for it the mere cost of stereotyping (averaging $4.60).

Mode of shipping must be stated when ordering the BULLETIN.

NOTICE.

As numerous orders for editions were received, last summer, after the issue of the Educational number, we again call attention to the necessity of being in possession of all orders on or before June 25th. We must be able to determine on the quantity of the paper that may be required for printing, at least two weeks before going to press.

In order to avoid unnecessary correspondence, we beg to say that, in justice to our advertisers, we must decline printing any editions "without advertisements." It is mainly owing to the support of advertisers that the " Bulletin" can be compiled and printed at the low rates at which it is offered to the Trade. As, however, no wholesale price advertisements are accepted, the additional lists of publishers and manufacturers cannot possibly depreciate the value of the paper, but, on the contrary, will secure to the dealer additional chances for sales.

All communications concerning the BULLETIN should be addressed to F. LEYPOLDT, Publisher 712 Broadway, New York.

Special orders for the Educational Number only, should be designated “Educational only," as all BULLETIN orders are in force till countermanded.

Cash remittance must invariably accompany each order.

All orders will be filled according to their dates.

JUST PUBLISHED.

A PURE AND BRILLIANT NOVEL.

THE CHATEAU MORVILLE;

[blocks in formation]

From the French. By E. R.

"In the midst of a polluted stream of productions in which every obligation, human and divine, seems completee ignored, there turns up, every now and then, a work of unequivocal merit, a truthful and refreshing sketch of interesting lil and manners, an almost faultless gem, which in the hands of a conscientious and judicious translator, could be renderedeven at the expense of some of its original brilliancy-completely free from all oflensive blemish."

One vol. 12m0, 366 pages, tinted paper, gilt top, bound in fine English cloth, elegantly stamped in black and gold. Price, $1.50.

ORDERS FROM THE TRADE SOLICITED.

Claxton, Remsen & Haffelfinger, Publishers and Wholesale Jobbers,

819 and 821 MARKET STREET, Philadelphia.

WM. WATERS & SON,

73 & 75 John Street,

Cloth, Book, and Pamphlet Binders.

[graphic][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small]

COVERS MADE FOR THE TRADE.

Having fitted up the adjoining building with ENTIRELY NEW AND IMPROVED MACHINERY and tools for turning out Full Cloth Work, we are prepared to execute all orders for Full Bound work as well as Pamphlets.

THE NEW NOVELS

PUBLISHED BY

HARPER & BROTHERS, NEW YORK.

HARPER & BROTHERS will send any of the following books by mail, postage prepaid, to any part of the United States, on receipt of the price.

HARPER'S HOUSEHOLD DICKENS. El- | MISS MULOCK'S WORKS. Library Edition egant and Cheap. With Characteristic Illus

trations.

[blocks in formation]

LORD KILGOBBIN. By CHARLES LEVER, author of "Charles O'Malley," etc. Illustrated. 8vo, paper, $1.00; cloth, $1.50.

"Lord Kilgobbin" is a book that will be relished by grown men as well as by lads; for while it is quite as diverting as "Harry Lorrequer" or "Charles O'Malley," it at the same time has a higher aim and purpose than the amusement of the reader "Lord Kilgobbin' " is, in our opinion, the best work of fiction that its author has written.--Examiner, London.

[merged small][merged small][merged small][merged small][ocr errors][merged small][merged small]

of Works by the author of "John Halifax Gentleman.' 12mo, cloth. $1.50 per vol. The complete set, 17 vols., in neat case, price $25.

Hannah.-Olive--Ogilvies.-The Head of the Family.-John Halifax.-Agatha's Husband.-A Life for a Life.-Two Marriages.-Christian's Mistake.-A Noble Life. -A Hero.-Studies from Life.-The Fairy Book.-Unkind Word.-Mistress and Maid. -The Woman's Kingdom.—A Brave Lady.

[merged small][ocr errors][merged small][merged small][merged small]
[merged small][ocr errors][merged small][merged small][ocr errors][merged small][merged small][merged small][merged small][merged small][merged small]

E. & H. T. ANTHONY & CO.,

591 Broadway, New York,

Importers, Publishers, and Jobbers of

CHROMOS & FRAMES.

Manufacturers, Importers, and Dealers in Stereoscopes and Views.

Manufacturers and Importers of

ALBUMS.

Importers of

Graphoscopes, Megalethoscopes,

AND SUITABLE VIEWS.

PHOTO-LANTERN SLIDES A SPECIALITY.

The Trade are invited to examine our stock, which will always be found satisfactory in price.

« PředchozíPokračovat »