On the Highest Shelf When a cereal food has reached the top-shelf of public favor, showing an unbroken record of increasing sales for fifteen years, there must be more than one❝reason" for it. The finest sales organization and the cleverest advertising ever devised will not keep a food at the topnotch unless it has behind it other merit than mere palate-goodness. As a matter of fact there are six good 'reasons" for Shredded Wheat Here they are: cleanliness of manufacture; purity of product; easy digestibility; high nutritive value; thoroughly cooked and There are ready-to-serve; fair and honorable "selling policy." many other "reasons," but these are the cardinal causes for the unchallenged leadership of Shredded Wheat over all other cereal foods. For breakfast heat one or more Biscuits in the oven to restore crispness; pour hot or cold milk over them, adding a little cream; salt or sweeten to suit the taste. Deliciously nourishing for any meal with stewed prunes, sliced bananas, baked apples or other fruits. Made only by The Shredded Wheat Company, Niagara Falls, N. Y. H Hölder Top "Gentlemen-The Big Stick" ERE is the mightiest and yet the gentlest weapon that ever beat a stubborn beard into submission and left a smile of contentment in its wake. It is built for men of action--ready to the hand, gentle to the skin and a steam roller to beard resistance. A pull-and the top becomes a holder for the fingers. Dropping it back in the box after use is as natural as dropping it anywhere, and there it stays till tomorrow, protected from dust and germs. Such, fellow shavers, is the Williams' Holder-Top Shaving Stick-a soap that comes down to you through three-quarters of a century without an impure strain; a lather that feels like cream and carries moisture like a sponge, and a box that's as handy as a valet. Try this super-soap tomorrow morning. It is no farther away than the nearest dealer. Stick, Powder, Cream, Liquid Send 10 cents in stamps for a trial size of all four forms, and then decide which you prefer Or send 4 cents in stamps for any one. Williams Stick Address THE J. B. WILLIAMS COMPANY, Dept. A, Glastonbury, Conn. Add the finishing touch to your shave with Williams' luxurious Talc Powder THE COUNTRY LIFE PRESS, GARDEN CITY, NEW YORK |