In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-faire Capitalism

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TLJ Books, 2007 - Počet stran: 200
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"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising s role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists."

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O autorovi (2007)

Jerry Kirkpatrick is professor emeritus of international business and marketing, California State Polytechnic University, Pomona.

Bibliografické údaje