And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All

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McGraw Hill Professional, 11. 2. 2003 - Počet stran: 256

"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald

A witty and frank look at the ad biz from one of its most respected voices

Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough.

In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth.

 

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CHAPTER 1 RULES ARE MADE TO BE OBSERVED
1
CHAPTER 2 ORIGINAL SIN
19
CHAPTER 3 APROPOS OF SOMETHING
35
CHAPTER 4 EXERCISE REGULARLY AND TRY CUTTING BACK ON THE SEX
61
CHAPTER 5 OGILVY WAS WRONG
87
CHAPTER 6 BE MY GUEST
103
CHAPTER 7 ARE YOU DOOMED? TAKE THIS SIMPLE QUIZ
125
CHAPTER 8 HOLD THE SLEAZE PLEASE
143
CHAPTER 9 BLESS ME GARFIELD FOR I HAVE SCREWED UP BIG TIME
165
CHAPTER 10 GO FORTH AND ADVERTISE
185
AFTERWORD
197
INDEX
201
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Strana 7 - Desiring this man's art, and that man's scope, With what I most enjoy contented least ; Yet in these thoughts myself almost despising, Haply I think on thee, and then my state, Like to the lark at break of day arising From sullen earth, sings hymns at heaven's gate : For thy sweet love remembered such wealth brings That then I scorn to change my state with kings.
Strana 6 - THE curfew tolls the knell of parting day, The lowing herd wind slowly o'er the lea, The plowman homeward plods his weary way, And leaves the world to darkness and to me. Now fades the glimmering landscape on the sight, And all the air a solemn stillness holds, Save where the beetle wheels his droning flight, And drowsy tinklings lull the distant folds...
Strana 8 - That's for thyself to breed another thee, Or ten times happier, be it ten for one; Ten times thyself were happier than thou art. If ten of thine ten times refigured thee.
Strana 34 - Dylan says, you don't have to be a weatherman to know which way the wind blows.
Strana 191 - In them we may trace our sociological history, the rise and fall of fads and crazes, changing interests and tastes, in foods, clothes, amusements and vices, a panorama of life as it was lived, more informing than old diaries or crumbling tombstones.
Strana 106 - Neither a borrower nor a lender be; To thine own self be true...
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O autorovi (2003)

Bob Garfield is a prominent and influential columnist, critic, essayist, pundit, and personality. His weekly "Ad Review" in Advertising Age singles out individual ads for well-deserved praise or scorn and is the most watched and discussed column in the advertising industry. Garfield--who also cohosts NPR's "On the Media"--has been a columnist for USA Today, contributing editor for the Washington Post Magazine, and contributor to the New York Times, Playboy, Sports Illustrated, and many other publications.

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