Sun Tzu and the Art of Business: Six Strategic Principles for ManagersOxford University Press, 1996 - Počet stran: 261 More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations. Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage. He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, AT&T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage. |
Obsah
Introduction | 3 |
Win All Without Fighting Capturing Your Market Without Destroying It | 9 |
Avoid Strength Attack Weakness Striking Where They Least Expect It | 23 |
Deception and Foreknowledge Maximizing the Power of Market Information | 40 |
Speed and Preparation Moving Swiftly To Overcome Your Competitors | 59 |
Shape Your Opponent Employing Strategy To Master the Competition | 90 |
CharacterBased Leadership Providing Effective Leadership in Turbulent Times | 117 |
Putting The Art of Business into Practice | 141 |
Notes | 155 |
Suggested Readings of The Art of War | 165 |
Original Translation | 167 |
251 | |
257 | |
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able achieve action agents Airlines alliances allies American Art of Business Art of War Attack Weakness Avoid Strength Aztec B. H. Liddell Hart battle Business Week campaign capture Ch'ên Hao Ch'i Ch'üan Chang Yü chariots Chia Lin commander competition competitor competitor's weaknesses confusion create customers death death ground deception defeat defend employees enemy enemy's example executives exploit fight follow forces foreknowledge gain German Army ground Gulf War Hanson PLC Hewlett-Packard industry Kelleher Kmart launch leader leadership market share means Mei Yao-ch'en Microsoft military million move officers operations plans position prepare principles problem profits response Saturn says shape situation skilled Southwest Southwest Airlines sovereign speed strategy strike success Sun Tzu tactics tegic terrain thousand troops Ts'ao Ts'ao Tzu's understand United verse victory Wal-Mart Wall Street Journal Wang Hsi wargame World Yen-hsi
Odkazy na tuto knihu
Strategic Navigation: A Systems Approach to Business Strategy H. William Dettmer Náhled není k dispozici. - 2003 |