Socialnomics: How Social Media Transforms the Way We Live and Do Business

Přední strana obálky
John Wiley & Sons, 9. 11. 2012 - Počet stran: 336
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power

Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses.

  • Lists the top ten easy opportunities that companies and organization miss when it comes to social media
  • Describes where social media should reside in an organization and the necessary building blocks for success
  • Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success
  • Shares proper training methods for your ENTIRE organization on social media; not just the chosen few
  • Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success

Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.

 

Obsah

Foreword
WordofMouth GoesWorld of Mouth
Chapter
Social MediaPreventive Behavior Staying inTouch withYourTeenagers
What We Can Learn from Politics
I CareMoreabout What My Neighbor Thinks
Minivanor Hybrid? BlowingOut the Candles Bon Voyage OnlineTravel Agents?
Winners and Losers in a 140Character
Social
Chapter
Blogging What Works
Chapter
MakingViral Videos
Case Studies
FAQs
Teacher and Company Resources

Next Steps for Companies and theGlass
Social Media Rolodexand

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O autorovi (2012)

ERIK QUALMAN was voted the 2nd Most Likeable Author in the World behind Harry Potter's J. K. Rowling. Fast Company ranks him as a Top 100 Digital Influencer, and PC Magazine lists his blog as a Top 10 Social Media blog. A frequently requested international speaker, he has been featured on media outlets including 60 Minutes, the Wall Street Journal, and ABC News. He is listed as a Top 50 MBA Professor and has served as the Head of Marketing at Travelzoo®. Yet, he may be best known for writing and producing the world's most watched social media video.

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