Ogilvy on AdvertisingCrown, 1983 - Počet stran: 224 This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements. |
Obsah
Overture | 7 |
How to produce advertising that sells | 9 |
Jobs in advertising and how to get them | 31 |
Autorská práva | |
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