Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods

Přední strana obálky
Routledge, 2005 - Počet stran: 240

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

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O autorovi (2005)

Susanne Royer is professor for business administration with a special focus on strategic and international management and a director of the International Institute of Management, University of Flensburg (Germany).

Bibliografické údaje