Enter the total number of installs and the total number of impressions into the calculator to determine the installs per mile (IPM).

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## IPM Formula

the following formula is used to calculate the installs per mile.

IPM = TIS / TIM *1000

- Where IPM is the installs per mill (installs/1000 impressions)
- TIS is the total number of installs
- TIM is the total number of imperssions

## IPM Definition

**What is IPM? **

IPM, short for installs per mille, is a metric used in digital marketing and mobile app sales to describe the total number of installs per 1000 impressions.

These impressions can either be as a result of an advertising campaign or through organic impressions on the app stores.

## Example Problem

How to calculate IPM?

**First, determine the total number of impressions the app receives.**For this example, we will be looking at the organic impression and app received over a month-long period. In this case, there were 50,000 impressions.

**Next, determine the total number of installs during the same time period.**In this case, there were 400 installs over the same month that came from these impressions.

**Finally, calculate the IPM.**Using the formula above, the installs per mille is calculated to be:

IPM = TIS / TIM *1000

IPM = 400 / 50000 *1000

IPM = 8 installs per 1000 impressions.