Winning the Zero Moment of Truth
Zero Moment of Truth
Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase. At Google, we call this online decision-making moment the Zero Moment of Truth -- or simply ZMOT. Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi. If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.
500 Purchased advertisers APF INDIX APPENDIX APP PENDIX APPENDIX APPENDIX APP APPENDIX APPENDIX APPENDIX Automotive BabyCenter brand brand/manufacturer Brett Hurt CHAPTER Consumer Packaged conversation coupon CPG Grocery customers decisions ENDIX APPENDIX APPENDIX equal thought Facebook Figure A-10 FOREWOI ORD FOREWORD FOREWORD FOREWOI ORD FOREWORD FOREWORD FOREWORD go online Google Google’s Google/Shopper Sciences Kim Kadlec looking Mark Addicks Max Weinberg MENTAL MODEL Miracle Whip mobile phone Moment of Truth moments of truth moms MOT RATINGS ORD FOREWORD FOREWORD questions RATINGS & REVIEWS ratings and reviews recipes Restaurant rHE NEW MENTAL Saatchi search engines search results share Shopper Sciences SMOT social media social networking there’s things thinking TINGS & REVIEWS Today’s Truth Macro Study usage users What’s Who’s WIN AT ZMOT WORD OF MOT word of mouth WORD t REVIEWS YouTube ZMOT H