Pricing, Principles and Practices

absorption cost actual André Gabor applied appropriate behaviour brand Brand X buy-response curve buyer C. W. J. Granger cash cent Chapter charge Clive W. J. Granger competition competitors concerned considerable consumer consumption contribution cost pricing cost-based pricing demand direct cost discussed Economics effect enquiry example expected fact Figure firm further Gabor and C. W. J. increase incremental cost indicate industrial investment Joel Dean Journal of Marketing limits manufacturers mark-up rate market share Marketing Research means method out-of-pocket expenses output penetration price percentage margin possible potential customers practice price change price consciousness price difference price discrimination price-last-paid pricing decisions pricing executive pricing policy probability profit purchase quantity discounts rate of return reduced relevant resale price maintenance retail prices return on capital sample selling situation sold sumer survey tariff Technology theory tion unit cost variable variations