[Advertisement] How I Improved My Memory The Amazing Experience of Victor Jones "Of course I place you! Mr. Addison Sims of Seattle. 66 If I remember correctly-and I do remember correctly- Mr. Burroughs, the lumberman, introduced me to you at the luncheon of the Seattle Rotary Club three years ago in May. This is a pleasure indeed. I haven't laid eyes on you since that day. How is the grain business? And how did that amalgamation work out ?" The assurance of this speakerin the crowded corridor of the Hotel McAlpin-compelled me to turn and look at him, though I must say it is not my usual habit to "listen in " even in a hotel lobby. "He is David M. Roth, the most famous memory expert in the United States," said my friend Kennedy, answering my question before I could get it out. "He will show you a lot more wonderful things than that, before the evening is over." And he did. As we went into the banquet room the toastmaster was introducing a long line of the guests to Mr. Roth. I got in line and when it came my turn, Mr. Roth asked, "What are your initials, Mr. Jones, and your business connection and telephone number?" Why he asked this, I learned later, when he picked out from the crowd the 60 men he had met two hours before and called each by name without a mistake. What is more, he named each man's business and telephone number, for good measure. I won't tell you all the other amazing things this man did except to tell how he called back, without a minute's hesitation, long lists of numbers, bank clearings, prices, lot numbers, parcel post rates and anything else the guests gave him in rapid order. When I met Mr. Roth again-which you may be sure I did the first chance I gothe rather bowled me over by saying, in his quiet, modest way: "There is nothing miraculous about my remembering anything I want to remember, whether it be names, faces, figures, facts or something I have read in a magazine. "You can do this just as easily as I do. Anyone with an average mind can learn quickly to do exactly the same things which seem so miraculous when I do them. 66 "My own memory," continued Mr. Roth, was originally very faulty. Yes it was-a really poor memory. On meeting a man I would lose his name in thirty seconds, while now there are probably 10,000 men and women in the United States, many of whom I have met but once, whose names I can call instantly on meeting them." "Mr. Jones," he replied, "I can teach you the secret of a good memory in one evening. This is not a guess, because I have done it with thousands of pupils. In the first of seven simple lessons which I have prepared for home study, I show you the basic principle of my whole system and you will find it -not hard work as you might fear-but just like playing a fascinating game. I will prove it to you." He didn't have to prove it. His Course did: I got it the very next day from his publishers, the Independent Corporation. When I tackled the first lesson, I suppose I was the most surprised man in forty-eight states to find that I had learned-in about hundred words so that I could call them off one hour-how to remember a list of one forward and back without a single mistake. That first lesson stuck. And so did the other six. Read this letter from C. Louis Allen, who at 32 years became president of a million "Now that the Roth Memory Course is Mr. Allen didn't put it a bit too strong. The Roth Course is priceless! I can absolutely count on my memory now. I can call the name of most any man I have met before-and I am getting better all the time. I can remember any figures I wish to remember. Telephone numbers come to my mind instantly, once I have filed them by Mr. Roth's easy method. Street addresses are just as easy. The old fear of forgetting (you know what that is) has vanished. I used to be "scared stiff" on my feet-because I wasn't sure. I couldn't remember what I wanted to say. and " Now I am sure of myself, and confident, easy as an old shoe" when I get on my feet at the club, or at a banquet, or in a business meeting, or in any social gathering. Perhaps the most enjoyable part of it all is that I have become a good conversationalist-and I used to be as silent as a sphinx when I got into a crowd of people who knew things. Now I can call up like a flash of lightning most any fact I want right at the instant I need it most. I used to think a "hair trigger" memory belonged only to the prodigy and genius. Now I see that every man of us has that kind of a memory if he only knows how to make it work right. I tell you it is a wonderful thing, after groping around in the dark for so many "That is all right for you, Mr. Roth," I years, to be able to switch the big search Since we took it up you never hear anyI it was about so much" or one in our office say guess or "I think forget that or "I 66 I right now" or "I can't remember must look his name." Now they are up right there with the answer-like a shot. Have you ever heard of "Multigraph" Smith? Real name H. Q. Smith, Division Manager of the Multigraph Sales Company, Ltd., in Montreal. Here is just a bit from a letter of his that I saw last week: "Here is the whole thing in a nutshell: Mr. Roth has a most remarkable Memory Course. It is simple, and easy as falling off a log. Yet with one hour a day of practice, anyone-I don't care who he is can improve his Memory 100% in a week and 1,000% in six months." minute. Send to Independent Corporation My advice to you is don't wait another for Mr. Roth's amazing course and see what a wonderful memory you have got. Your dividends in increased earning power will be enormous. VICTOR JONES While Mr. Jones has chosen the story form for this account of his experience and that of others with the Roth Memory Course, he has used only facts that are known personally to the President of the Independent Corporation, who hereby verifies the accuracy of Mr. Jones' story in all its particulars. Send No Money So confident is the Independent Corporation, the publishers of the Roth Memory Course, that once you have an opportunity double, yes, triple your memory power in a to see in your own home how easy it is to few short hours, that they are willing to send the course on free examination. Don't send any money. Merely mail the coupon or write a letter and the complete course will be sent, all charges prepaid, at once. If you are not entirely satisfied send it back any time within five days after you receive it and you will owe nothing. as On the other hand, if you are as pleased are the thousands of other men and women who have used the course send only $5 in full payment. You take no risk and have everything to gain, so mail the coupon now before this remarkable offer is you withdrawn. FREE EXAMINATION COUPON Independent Corporation Division of Business Education, Dept. 227, 119 W. 40th St., New York Name. Address.. ..Outlook 7-10-18 CIVIL WAR PRICES BY F. A. COLLINS Could a present-day housekeeper step back half a century and visit the markets and shops of Civil War times, she would find many pleasant surprises. In house furnishings she would soon find that money scarcely went as far as it does to-day, but then careful marketing in food supplies would more than make up the difference. After visiting the markets and a variety of shops, both in the richer and poorer neighborhoods, the modern housekeeper would doubtless wonder what the women of Civil War times found to complain of The memory of Civil War prices has persisted for more than a generation. No parallel could be found for them in the history of the country Turn to the newsand literature of the period, and one papers finds that they engrossed public attention far more than do economic conditions to-day. Public protests frequently took the form of parades; even violence was threatened. The situation may be understood at a glance from the curves indicating the sudden rise in prices. From the beginning of the war in 1861 all kinds of food and fuel -rose steadily. A curious exception to the rule, however, was found in the matter of house furnishings, which actually fell in price during the first year of the war, but Pa-ter outdistanced other supplies. Up and up went prices until the year 1864, when they were checked and slowly declined. WR Let us suppose that the housekeeper of today, with the present prices of foods clearly CH fixed in her mind, had entered a butcher shop or a grocery store at the beginning of the year 1864. She would find most of the familiar articles of food sold by weight or measure, without the innumerable boxes and containers of to-day, and might have trouble in comparing the costs. There would be a pleasant surprise in buying bacon at 20 cents a pound, or half its present price, beef Sat 30 cents a pound, ham at 28 cents a pound, mutton at 20 cents a pound, and lard at 25 cents a pound. In some stores the prices might be a trifle higher, others undersold these prices, but the average price which was quoted later in official Government reports may be taken as the average. In purchasing groceries the average of prices more nearly approached those of today, and in some instances exceeded them. Prunes sold for 25 cents a pound, dried apples at 20 cents, eggs at 50 cents a dozen, and milk at 10 cents a quart. Rice reached 12 cents a pound, exceeding its price of to-day; molasses brought 70 cents a gallon, and white potatoes $1.60 a barrel. Cheese was much cheaper than it is to-day, rarely reaching 30 cents a pound, while butter averaged around 50 cents, but rose at one time to 80 cents a pound. Two of the most essential articles of food soared beyond the highest prices paid to-day, coffee and sugar. The price of coffee rose to 50 cents a pound, while sugar sold at 35 cents a pound. Anthracite coal sold even at wholesale at $11 a ton, and soft coal at $12.50 a ton. The prices of all kinds of wearing apparel in which cotton entered soared to great heights. Since the supply of cotton came from the South, the industry was badly disorganized. A spool of cotton, such as we buy to-day for 5 cents, then brought 20 cents. Sheeting sold at wholesale for 57 cent s'a yard, and ticking at 80 cents a yard, and in some localities cotton goods retailed at $1 a yard. Carpets were also high, and ingrain carpet sold at wholesale at $2 a yard and Brussels carpet at $3.50 a yard. New Invention Makes Command of Language Easy Only 15 Minutes a Day With Sherwin Cody's VERY time you talk, every time you write a E letter, you show just what you are. When you use the wrong word, when you mispronounce a word, when you misspell a word, when you punctuate incorrectly, when you use flat, ordinary words, you handicap yourself tremendously. Words are the driving, compelling force in business. Ideas cannot be expressed except through words. An unusual command of English enables you to present your ideas clearly, forcibly, convincingly. A simple method has been invented by which you can acquire a command of the English language from the ground up. Sherwin Cody, perhaps the best known teacher of practical English, after twenty years of research and study, has perfected an invention which places the ability to talk and write with correctness and force within reach of every one with ordinary intelligence. Sherwin Cody begins at the bottom of things and carries you through rapidly. The trouble with many other Coursesand many books-is that they take too much for granted. They ask you to explain rules you have approached the 100% point. In the same way you write a letter, and compare your work with the letter as Mr. Cody would write it. You KNOW at every step just where you stand. And the wonderful thing about it is the speed with which these habit-forming practice drills can be carried out. When you can write the answers Sherwin Cody And they do not succeed because the correct methods do not stick in your mind! For the past five years Mr. Cody has been working almost day and night on the study of the problem "How to make it stick in your mind," how you can really cure bad habits in your writing and speech and acquire good ones. He appealed to school superintendents and 150 of them placed classes at his disposal for experiment. He appealed to great corporations, and they let their employees be tested so Mr. Cody would know how accurate they really are. He made his decision only after the most scientific investigations. He was amazed to discover, for example, that the average person in school or in business is only 61% efficient in the vital points of English grammar. "100% SELF-CORRECTING METHOD" On April 3, 1918, Mr. Cody was granted a patent on his unique device, and now he places it at your disposal. You just go ahead and put in punctuation marks right down the page, and then you lift it up and underneath you see just how Mr Cody would correct that paper. You mark your errors and check them in the first blank column at the right. Next week you try that page again, on the second unmarked sheet, correct your errors, and check them in the second column. You see at a glance what you have failed to remember, and at the bottom you compare your average with that of average grammar school graduates, high school graduates, and experienced stenographers, until The wholesale price of shoes at this period was $2.25 a pair. The average housekeeper, however, in arranging her weekly budget would neglect to allow for the changed relation of paper and gold money The depreciation of our paper money in 1864 rendered the purchasing power of a gold dollar nearly twice that of a greenback. Our present prices are of course on a gold basis, so that the cost of foods is relatively higher than during the Civil War. Will prices in the present war continue upward, as in Civil War times, for three years, and then decline? The situation today is by no means parallel. During the Civil War the greater part of the world remained at peace. In no war since 1815 have more than three countries been en to fifty questions in 15 minutes A NEW BOOKLET Mr Cody has written a booklet explaining his new course in detail If you ever feel your lack of Language Power, if you are ever embarrassed by mistakes in grammar, spelling, or punctuation, if you cannot instantly command the exact words with which to express your ideas this book will prove a revelation to you The Course in Language Power is explained, and sample tests are given to determine whether or not the course will be of real help to you A polished and accurate command of the English language not only gives you the stamp of education, but it wins friends, convinces the world of your power Many men and women spend years in high school and years in college largely to get the command of this key to social and business success. And now a really efficient system of acquiring an unusual command of English is offered to you. Spare time study-15 minutes a day-in your own home will give you power of language that will be worth more than you can even realize. Write for Mr. Cody's new free book. Merely mail the coupon, or a letter, or even a postal card. You can never reach your greatest possibilities until you know language. Write today for the free booklet that tells about Mr. Cody's simple invention for making command of language easy. SHERWIN CODY SCHOOL OF ENGLISH 27 News Building, Rochester, N. Y. gaged. The withdrawal of vast numbers of men, both skilled and unskilled, from the industries of the world curtails production. The vast machinery so carefully organized for production is utilized for turning out war supplies. But in many lines of activity wages are rising. Under Federal control the gathering and distribution of supplies are being organized more energetically than during the Civil War times. The resources of the country and the means of transportation, which are immeasurably greater than half a century ago, are being readjusted. With these compensating forces actively at work, it is reasonable to suppose that the curve indicating the prices of the present war will inevitably rise, as in Civil War times, but that it will be more quickly checked and deflected to lower levels. Neither ice nor hot water can injure Valspar! This illustration made a great sensation when first published, over three years ago, because it shows so graphically the remarkable qualities of Valspar varnish. This famous test proves conclusively that extremes of temperature, represented by boiling water and ice, will not affect Valspar. Nor will hot dishes, soapy water, alcohol, or ammonia turn it white, spot it, or mar its beautiful surface. It is the real finish for floors, woodwork, as well as for furniture, indoors or out. 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