Winning the Zero Moment of Truth: ZMOTZero Moment of Truth, 2011 Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase. |
Obsah
CHANGING THE RULEBOOK | |
Lets dig in | |
THE NEW MENTALMODEL | |
ZMOT ALL AROUNDUS | |
WORDOFMOT | |
EQUAL THOUGHT NOTAFTERTHOUGHT | |
HOW TO WIN ATZMOT | |
MOTS NEXT? | |
KEEP IT GOING | |
APPENDIX | |
ENDNOTES | |
Acknowledgements | |
Další vydání - Zobrazit všechny
Běžně se vyskytující výrazy a sousloví
2011 Sample sizes advertisers appendix Figure A-10 April 2011 Figure April 2011 Sample BabyCenter blog post brand brand/manufacturer clicks considering purchasing PRODUCT consumers conversation coupon customers decision-makers decisions digital camera equal thought Facebook FMOT friends go online Grocery happens Johnson & Johnson Kelley Blue Book Kim Kadlec laptop Lovemarks marketing Max Weinberg mental model Miracle Whip mobile phone Moment of Truth moments of truth moms Procter & Gamble purchase cycle questions ratings and reviews recipes reviews online Saatchi Saatchi & Saatchi search engines search results share Shopper Sciences Shoppers today smartphone SMOT social media social networking Source usage sources of information Stephen Colbert stimulus store shelf talking tell there's thing thinking Tina Sharkey Truth Industry Studies Truth Macro Study users winning at ZMOT word of mouth YouTube Zero Moments