Elections and Voters in Britain
As well as examining and explaining theories of party choice – including the view that voters' evaluations of government performance and party leaders are now the key determinants of election outcomes – the authors also devote separate chapters to turnout trends and patterns, electoral systems and the geography of party support. Campaigning, opinion polls and the mass media are also considered. Fully revised, the text incorporates the latest research on elections and voting behaviour, and includes analysis of recent trends and developments – including how 'new media' are affecting election campaigning.
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