1 Figures in the table were supplied by the N. A. M. on February 26, 1933. Pictures have been offered "to all schools listed by movie distributors as having sound motion-picture equipment". Films have been shown in "one-half the schools in the country equipped to show sound pictures". (1937) In addition to the services listed here an editorial information sheet, called "The Voice of American Industry", is issued from time to time to every daily newspaper in the country. This service, issued to weekly papers and small dailies, inc'udes, a nong other features, an editorial cartoon. The cartoon is also distributed in mat form as a separate service to about 2,200 newspapers EXHIBIT 3849 [Follow-up to partial list of those asked to renew on December 19, 1936] Mr. JOHN J. BLANK, ERNEST T. WEIR, Grant Building, Pittsburgh, February 26, 1937. Blank Mfg. Co., 11 First Avenue, New York, N. Y. DEAR MR. BLANK: Two basic issues face American Industry today-its elationship to government and the growing menace of industrial disputes. In both issues, Industry's welfare depends upon public appreciation and support of ts position. The industrial information program sponsored by the National Industrial Information Committee of which I am chairman, has as its purpose the cult vation of that public understanding. The need for continuance and extension of such activities has been stressed by every significant gathering of business men In recent months. (Date) to the 1936 program. An accounting You contributed on for your contribution and that of others is contained in the enclosed report by the committee which actually did the work. In my opinion, it represents a remarkable record, particularly considering the limited funds made available. Its combination of economy and results was possible only because the program is conducted by an already functioning public relations staff (thus keeping management cost at a minimum) which already had developed effective channels of communication to the public (thus making possible still further economies.) To keep open those channels of expression, as well as to maintain the experienced staff, an immediate budget is needed prior to a careful campaign to cover all industry. I addressed you on December 19, asking you to renew your 1936 pledge for the coming year so that this might be done. Yet an would insure I realize that policy decisions of this nature require time to consider. indication of your continued support at this time, Mr. that the work would not falter. Will you advise me as soon as possible? Sincerely yours, Chairman, National Industrial Information Committee. EXHIBIT 3850 [Form of reply to those questioning financing of Harmony page campaign] NOVEMBER 29, 1937. DEAR MR. BLANK: I appreciate your letter and the comments which you make about the Harmony newspaper campaign which the N. A. M. is sponsoring. Your raising the question gives me the opportunity to discuss with you the major idea back of our public information program, which may clarify to a great extent your conception of this particular feature of it. The main purpose of the N. A. M. public information program is to stimulate increased publicity and advertising that truthfully tell industry's story. The fact that this is a stimulating campaign is shown first in the small size of the national fund raised-$750,000-which would not be sufficient, even partially, to pay outright for radio, outdoor advertising, movies and newspaper advertising. It would be more like that amount for each state, instead of for the United States, if it were on a pay-as-you-go program. "America's largest cartoon service". Because of this duplication the total number of papers receiving the Industrial Press Service is actually about 5,900 rather than 6,252. Also distributed to several hundred trade and business papers. The copy is supplied by the N. A. M. but the space is paid for by local groups. 1 This service also includes speech material. Affiliated with the National Industrial Council. 'Some companies use the service for more than one publication. The N. A. M. estimates that the service is used in over 1,000 papers. 10 These figures represent the approximate distribution of slide-film projectors as well. Most of the distribution represented here is to employers, but in some instances associations affiliated with the N. I. C. have bought the machines and films and made them available to their members. Your officers have seen this work out so conclusively that it is with the satisfac tion of having done an economical job that we call your attention to the fact that (a) Last year's outdoor advertising, which cost $50,000 to prepare, would have cost a million and a quarter to buy outright: (b) Last year's newspaper campaign, 2,000 pages, would have cost above million dollars to buy; (c) Our radio program, over 270 stations, would cost another million dollars I could recite a similar series of savings, involving less money but nevertheless impressive, on all phases of our program, because it is on a stimulating basis. Coming back to the Harmony series of newspaper pages, these advertisements were offered for local acceptance and financing for two reasons; first it depends entirely on local conditions, local judgment and local desire as to whether thi particular type of advertisement be run in a city. They were designed to correct local conditions where deemed necessary. If, therefore, they are wanted and needed locally, the expense, we reasoned, should be definitely local. Secondly to run this campaign in every industrial city, paid for nationally, would cost more than three times all the money raised. When we first came across this series it was being sold by an advertising agency for sums as high as $1,800 for the ads alone, no space. We have made them available without cost. This making them available without cost by the N. A. M. represents more service and saving that are reflected in the N. A. M. part of the expense. If each city prepared its own the expense of multiple art work, typesetting and agency commission would be enormous. The difference between the rate you pay to your local paper and that required of national advertisers means another sizable saving. Many manufacturers, not members of the N. A. M. and not contributors to the public information field, would through local solicitation share in the costs. Our effort in this connection was in line with N. A. M.'s continual attempt to use the funds available to motivate action in behalf of industry rather than attempting to underwrite the total cost of advertising or other programs. As a matter of fact, it is the judicious use of money as a stimulus that permits us, within our budget, to reach the public day after day on a national scale through every known avenue of approach-newspaper services, radio, motion pictures, slide films, outdoor advertising, direct mail, speakers, etc. I think you will be interested to know that early evidence of interest-more than 500 full page advertisements (Harmony series) have already been scheduled in a period of two or three weeks-would seem to indicate that the advertisements are finding wide acceptance in numerous communities and that they are meeting a long felt need in these particular communities. I should be pleased to have you write me again if any question remains in your mind, but I hope this letter satisfactorily answers your query on the matter. Sincerely yours, President. OF LABOR HEARINGS BEFORE A SUBCOMMITTEE OF THE MMITTEE ON EDUCATION AND LABOR UNITED STATES SENATE SEVENTY-FIFTH CONGRESS THIRD SESSION PURSUANT TO S. Res. 266 (74th Congress) A RESOLUTION TO INVESTIGATE VIOLATIONS OF THE LABOR TO ORGANIZE AND BAR GAIN COLLECTIVELY PART 18 EMPLOYER ASSOCIATIONS AND "CITIZENS' National Association of Manufacturers EDUCATIONAL AND PUBLICITY PROGRAMS IE USE OF ADVERTISING TO OPPOSE UNIONS AND STRIKES THE REMINGTON RAND STRIKE OF 1936 MARCH 4, 7, AND 8, 1938 Printed for the use of the Committee on Education and Labor UNITED STATES GOVERNMENT PRINTING OFFICE WASHINGTON: 1938 a |