Entrepreneurial Genius: The Power of PassionBrendan Kelly Publishing Inc., 2003 - Počet stran: 398 Influential business self-starters share their secrets. With humor and personal insight, the keys to entrepreneurial success are revealed in this portrayal of 12 of the greatest entrepreneurs of the 20th century. The 12 psychological characteristics needed to succeed in starting a new business are outlined, each exemplified by one of the chosen entrepreneurs. Iconic business leaders such as Henry Ford, Martha Stewart, and Hugh Hefner are presented as possessing premier examples of essential psychological traits, including the willingness to fail, a focus on perfectionism, and the need to listen to one's instincts. Included is a self-assessment exercise to help determine one's propensity for entrepreneurship and a time line to help keep new ventures on the right track. |
Obsah
ACKNOWLEDGMENTS | 9 |
SYNTHESIZE TO SUCCESS BY ATTACKING WEAKNESS | 45 |
TEST THE LIMITSBIG WINS DEMAND BIG RISKS | 65 |
CHASE A VISION NEVER MONEY 888 | 89 |
IF IT AINT BROKE BREAK IT | 117 |
START WITH THE ANSWERREALITY OR FANTASY | 145 |
BELIEVE AND THE WORLD WILL FOLLOW YOUANYWHERE | 169 |
PASSIONATE PERFECTION IS THE PATH TO POWER | 195 |
IMAGE IS EVERYTHING IN BRANDING | 251 |
AVOID INSTANT GRATIFICATION | 273 |
AVOID CONVENTION AND TRADITIONAL DOGMAS | 303 |
THE PSYCHOLOGY OF ENTREPRENEURSHIP | 327 |
HOW ENTREPRENEURIAL ARE YOU? | 357 |
Entrepreneurial SelfAssessment Test | 382 |
393 | |
About the Author 399 | |
Běžně se vyskytující výrazy a sousloví
achieve Amazon Amazon.com American became become began behavior believe billionaire Biographer brand Bucky Fuller building called casinos challenge Coco Chanel Corporation cost create creative customers Dell's described Donald Trump dream Dymaxion Dymaxion Car early eccentric employees entrepreneurial genius entrepreneurs executives fantasy father Ford's friends geodesic dome Henry Ford hired Hotel House of Chanel Hugh Hefner idea innovative Internet intuitive Jean Paul Jeff Bezos Kmart knew later launched learned leverage magazine male Martha Stewart Living Michael Michael Dell million never opportunity passion Paul Getty Playboy Enterprises President profits promotion propensity retail revenues Richard Branson risk risk-taking Ross Perot Sam Walton Sam's selling share style success television Texas told traditional ventures Virgin Virgin Records vision Wal-Mart Walton wanted women wrote York