Sustainable Marketing: Managerial - Ecological IssuesSAGE Publications, 9. 2. 1999 - Počet stran: 395 There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text. In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer. |
Obsah
The Product System Life Cycle | 47 |
Sustainable Marketing Strategies | 77 |
Sustainable Products | 129 |
Autorská práva | |
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achieve activities Activity-Based Costing advertising applications approach assessment associated benefits Chapter companies consumer consumption containers corporate cross-functional teams curbside collection customers cycle decisions Design-for-Environment diapers disposal durable eco-costs ecological attributes economic ecosys ecosystems emissions energy enhance environment environmental accounting environmental claims environmental issues example Exhibit factor firm function future impact implementation industrial inputs internal inventory involves label landfills life-cycle major manufacturing marketing mix materials recycling McDonald's Corporation natural operations organizations P2 and R2 packaging percent plastic Pollution Prevention Porter hypothesis postconsumer product system programs PSLC purchase quantities R2 strategies recapture recycled materials recycled-source materials reduce refillable retailers reusable reverse channel networks Robert Mondavi sales promotion segment solid waste specific Stage standards suppliers sustainable marketing sustainable marketing strategies take-back target markets tion traditional types unit waste management waste streams