Sustainable marketing: managerial-ecological issues

Přední strana obálky
Sage Publications, 1999 - Počet stran: 395

There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.

In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.

Vyhledávání v knize

Co říkají ostatní - Napsat recenzi

Na obvyklých místech jsme nenalezli žádné recenze.

Obsah

The Product System Life Cycle
47
chApTER J M Sustainable Marketing Strategies
77
B Sustainable Products
129
Autorská práva

Další části 8 nejsou zobrazeny.

Další vydání - Zobrazit všechny

Běžně se vyskytující výrazy a sousloví

Bibliografické údaje