Sustainable marketing: managerial-ecological issues
Sage Publications, 1999 - Počet stran: 395
There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.
In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.
Co říkají ostatní - Napsat recenzi
The Product System Life Cycle
chApTER J M Sustainable Marketing Strategies
B Sustainable Products
Další části 8 nejsou zobrazeny.