Competitive Intelligence and Senior Management: "The Best Solution to where to Place the Office of Competitive Intelligence is on a Par with Functions that Report Directly to the Board"

Přední strana obálky
Eburon Uitgeverij B.V., 2007 - Počet stran: 283
In the fast-paced world of international business, competitive intelligence is necessary for the daily survival of small firms and national economies alike. In Competitive Intelligence and Senior Management, veteran consultant Joseph H. A. M. Rodenberg argues that business leaders should devote more of their time and attention to seeking out and interpreting information about competitors. This instructive volume offers tools that will help senior managers to increase their firms' competitiveness, carry out successful mergers and acquisitions, and avoid surprise attacks from corporate raiders and private equity firms.
 

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Obsah

PART
11
II
23
Introduction to the competitiveness of nations
29
Boeing 168
33
3
40
competitive intelligence
46
Mergers and acquisitions
58
IV
71
How much longer will management let the organisation struggle with
121
Research into Competitive intelligence
127
X
133
PART II
147
5
153
European Beer market
159
or Blu Ray
223
Analysis techniques by IBM
265

The Fourth Economy
87
Competitive intelligence cases at public events
115
Epilogue
275
Autorská práva

Běžně se vyskytující výrazy a sousloví

ABNAmro assessment assets billion Euros Board brands Business Idea business intelligence cash flow China company's compete competitive intel competitive intelligence competitive landscape competitive periphery competitor analysis competitors create DaimlerChrysler data and information decision-making decisions diagram drivers Dutch dynamics employees Europe Euros example executives external business environment focus fourth economy freedom of action future Gazprom global growth HD DVD identify impact important industry information and knowledge innovation intel intelligence professionals internal investment Jack Welch key intelligence topic Lenovo ligence marketing intelligence ment mergers and acquisitions monitoring Nedap Netherlands Numico operational opportunities organisation percent performance Peter Drucker portfolio potential Private Equity Private Equity Firms relevant Rodenberg Tillman Associates Royal Dutch Shell Scanning the competitive scenario planning sector senior management Shell solution Source strategic war mapping strategy structured suppliers tegic Telfort threats tion Unilever

O autorovi (2007)

J. H. A. M. Rodenberg is the founder of Rodenberg Tillman & Associates, an international consultancy firm focusing on intelligence, strategic marketing, and management solutions.

Bibliografické údaje

NázevCompetitive Intelligence and Senior Management: "The Best Solution to where to Place the Office of Competitive Intelligence is on a Par with Functions that Report Directly to the Board"
AutorJoseph H. A. M. Rodenberg
Vydáníilustrované vydání
VydavatelEburon Uitgeverij B.V., 2007
ISBN9059721926, 9789059721920
DélkaPočet stran: 283
  
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