Television and RadioAppleton-Century-Crofts, 1963 - Počet stran: 659 |
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Strana 93
... advertisers buy time on television or radio they do so because they are impressed with the wide circulation that television and radio can give to their advertising message . A commercial message deliv- ered on a popular network evening ...
... advertisers buy time on television or radio they do so because they are impressed with the wide circulation that television and radio can give to their advertising message . A commercial message deliv- ered on a popular network evening ...
Strana 95
... ADVERTISING AGENCIES The formulation and management of advertising campaigns is distinc- tively the function of advertising agencies . These agencies are hired by advertisers to advise them on promotional matters and to plan and execute ...
... ADVERTISING AGENCIES The formulation and management of advertising campaigns is distinc- tively the function of advertising agencies . These agencies are hired by advertisers to advise them on promotional matters and to plan and execute ...
Strana 103
... ADVERTISERS Radio time sales to local advertisers now account for a large portion of all radio advertising . Local television advertising is sought by all stations to supplement their income from network advertisers and to strengthen ...
... ADVERTISERS Radio time sales to local advertisers now account for a large portion of all radio advertising . Local television advertising is sought by all stations to supplement their income from network advertisers and to strengthen ...
Obsah
Social Aspects of Broadcasting | 3 |
The Growth of American Radio | 20 |
The Rise of Television | 42 |
Autorská práva | |
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