Television and RadioAppleton-Century-Crofts, 1963 - Počet stran: 659 |
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Výsledky 1-3 z 54
Strana 12
... grams that are likely to attract the largest audiences . The reason for this is simple : a program with limited appeal set into an evening network program schedule makes it difficult to regain the audience for the following program ...
... grams that are likely to attract the largest audiences . The reason for this is simple : a program with limited appeal set into an evening network program schedule makes it difficult to regain the audience for the following program ...
Strana 59
... grams were offered for sale to multiple sponsors on an insertion or partici- pating basis . A prospective sponsor might purchase one or a hundred insertions , depending upon his resources and his needs , but in any event he would have ...
... grams were offered for sale to multiple sponsors on an insertion or partici- pating basis . A prospective sponsor might purchase one or a hundred insertions , depending upon his resources and his needs , but in any event he would have ...
Strana 104
... grams were produced by a department of the advertising agency that repre- sented the client , a situation that permitted maximum control by the adver- tiser over what was to be presented . When television moved to the center of the ...
... grams were produced by a department of the advertising agency that repre- sented the client , a situation that permitted maximum control by the adver- tiser over what was to be presented . When television moved to the center of the ...
Obsah
Social Aspects of Broadcasting | 3 |
The Growth of American Radio | 20 |
The Rise of Television | 42 |
Autorská práva | |
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