Television and RadioAppleton-Century-Crofts, 1963 - Počet stran: 659 |
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Strana 5
... listening ranged between 12 and 2 hours . Listening to automobile and portable radios adds substantially to this figure . The Nielsen figures indi- cate , for example , that in the late afternoon auto radio usage is equivalent to more ...
... listening ranged between 12 and 2 hours . Listening to automobile and portable radios adds substantially to this figure . The Nielsen figures indi- cate , for example , that in the late afternoon auto radio usage is equivalent to more ...
Strana 110
... listening be included in computing the size of the audience , and if so , how can this type of mobile listening be measured with any degree of accuracy ? Students of audience - measurement research have worked constantly to reduce the ...
... listening be included in computing the size of the audience , and if so , how can this type of mobile listening be measured with any degree of accuracy ? Students of audience - measurement research have worked constantly to reduce the ...
Strana 111
... listening to the radio , to identify the program and station to which they were listen- ing , and to name the advertiser who sponsored the program . From the replies to these telephoned questions , biweekly Hooperatings were compiled ...
... listening to the radio , to identify the program and station to which they were listen- ing , and to name the advertiser who sponsored the program . From the replies to these telephoned questions , biweekly Hooperatings were compiled ...
Obsah
Social Aspects of Broadcasting | 3 |
The Growth of American Radio | 20 |
The Rise of Television | 42 |
Autorská práva | |
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