Television and RadioAppleton-Century-Crofts, 1963 - Počet stran: 659 |
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Strana 105
... sponsor's invest- ment is very high , he must be concerned about a program's total effect . Sometimes a sponsor may go further than merely negating a section of a program that he considers in bad taste or not in the best interest of the ...
... sponsor's invest- ment is very high , he must be concerned about a program's total effect . Sometimes a sponsor may go further than merely negating a section of a program that he considers in bad taste or not in the best interest of the ...
Strana 145
... sponsor's advertising messages should be confined within the framework of the sponsor's program structure . A television broad- caster should seek to avoid the use of commercial announcements which are divorced from the program either ...
... sponsor's advertising messages should be confined within the framework of the sponsor's program structure . A television broad- caster should seek to avoid the use of commercial announcements which are divorced from the program either ...
Strana 584
... sponsor an individual film in turn as it is scheduled during this period . Instead of one sponsor taking the entire feature , individual spot announcements are inserted to advertise the products of a number of different companies ...
... sponsor an individual film in turn as it is scheduled during this period . Instead of one sponsor taking the entire feature , individual spot announcements are inserted to advertise the products of a number of different companies ...
Obsah
Social Aspects of Broadcasting | 3 |
The Growth of American Radio | 20 |
The Rise of Television | 42 |
Autorská práva | |
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