Television and RadioAppleton-Century-Crofts, 1963 - Počet stran: 659 |
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Strana 105
... sponsor's invest- ment is very high , he must be concerned about a program's total effect . Sometimes a sponsor may go further than merely negating a section of a program that he considers in bad taste or not in the best interest of the ...
... sponsor's invest- ment is very high , he must be concerned about a program's total effect . Sometimes a sponsor may go further than merely negating a section of a program that he considers in bad taste or not in the best interest of the ...
Strana 145
... sponsor's advertising messages should be confined within the framework of the sponsor's program structure . A television broad- caster should seek to avoid the use of commercial announcements which are divorced from the program either ...
... sponsor's advertising messages should be confined within the framework of the sponsor's program structure . A television broad- caster should seek to avoid the use of commercial announcements which are divorced from the program either ...
Strana 157
... sponsor of a program series in which a well - known actress was to be featured , received a number of protests that she was a Com- munist . Despite the actress ' vigorous denials that she had ever been a Communist or had Communistic ...
... sponsor of a program series in which a well - known actress was to be featured , received a number of protests that she was a Com- munist . Despite the actress ' vigorous denials that she had ever been a Communist or had Communistic ...
Obsah
Social Aspects of Broadcasting | 1 |
The Growth of American Radio | 20 |
The Rise of Television | 42 |
Autorská práva | |
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