Television and RadioAppleton-Century-Crofts, 1963 - Počet stran: 659 |
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Strana 10
... tele- vision advertising is the experience of the Alberto - Culver Company . Be- ginning in 1956 with a television advertising budget of $ 219,000 , it gradu- ally raised this amount to $ 23 million , with the result that in 1962 its ...
... tele- vision advertising is the experience of the Alberto - Culver Company . Be- ginning in 1956 with a television advertising budget of $ 219,000 , it gradu- ally raised this amount to $ 23 million , with the result that in 1962 its ...
Strana 44
... tele- vision on a big scale . ABC found that it lacked the financial resources to undertake television network programming on a full scale and was forced to proceed cautiously in television while it sought new investment capital . The ...
... tele- vision on a big scale . ABC found that it lacked the financial resources to undertake television network programming on a full scale and was forced to proceed cautiously in television while it sought new investment capital . The ...
Strana 57
... tele- vision with problems that radio never had to face . Moreover , the half - hour program form , so firmly established in network radio , was transferred to television intact , and the evils that followed this transfer were numerous ...
... tele- vision with problems that radio never had to face . Moreover , the half - hour program form , so firmly established in network radio , was transferred to television intact , and the evils that followed this transfer were numerous ...
Obsah
Social Aspects of Broadcasting | 1 |
The Growth of American Radio | 20 |
The Rise of Television | 42 |
Autorská práva | |
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