Television and RadioAppleton-Century-Crofts, 1963 - Počet stran: 659 |
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Strana 345
... WRITING COMMERCIAL COPY In writing radio announcements , the seven points discussed in Chapter 19 should be kept in mind : ( 1 ) Gain attention quickly , ( 2 ) rococo in lan- guage should go , ( 3 ) use simplicity in sentence style ...
... WRITING COMMERCIAL COPY In writing radio announcements , the seven points discussed in Chapter 19 should be kept in mind : ( 1 ) Gain attention quickly , ( 2 ) rococo in lan- guage should go , ( 3 ) use simplicity in sentence style ...
Strana 640
... Writing and Selling ( Boston : The Writer , 1954 ) . Royal , John , Television Production Problems ( New York : McGraw - Hill , 1948 ) . Seldes , Gilbert , Writing for Television ( New York : Doubleday , 1952 ) . Settler , Irving , How ...
... Writing and Selling ( Boston : The Writer , 1954 ) . Royal , John , Television Production Problems ( New York : McGraw - Hill , 1948 ) . Seldes , Gilbert , Writing for Television ( New York : Doubleday , 1952 ) . Settler , Irving , How ...
Strana 641
... Writing ( New York : Prentice - Hall , 1948 ) . Weiss , Margaret R. , The TV Writer's Guide ( New York : Pellegrini ... Writing ( New York : William C. Brown , 1959 ) . Wylie , Max , Radio and Television Writing ( New York : Rinehart ...
... Writing ( New York : Prentice - Hall , 1948 ) . Weiss , Margaret R. , The TV Writer's Guide ( New York : Pellegrini ... Writing ( New York : William C. Brown , 1959 ) . Wylie , Max , Radio and Television Writing ( New York : Rinehart ...
Obsah
Social Aspects of Broadcasting | 3 |
The Growth of American Radio | 20 |
The Rise of Television | 42 |
Autorská práva | |
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