Television and Radio |
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Strana 60
Until 1962 , by far the largest of such agencies , constituting the single largest force in the entertainment industry , was the Music Corporation of America ( MCA ) . In addition to representing talent , however , MCA through its ...
Until 1962 , by far the largest of such agencies , constituting the single largest force in the entertainment industry , was the Music Corporation of America ( MCA ) . In addition to representing talent , however , MCA through its ...
Strana 95
ADVERTISING AGENCIES The formulation and management of advertising campaigns is distinc- tively the function of advertising agencies . These agencies are hired by advertisers to advise them on promotional matters and to plan ...
ADVERTISING AGENCIES The formulation and management of advertising campaigns is distinc- tively the function of advertising agencies . These agencies are hired by advertisers to advise them on promotional matters and to plan ...
Strana 643
... 535-555 television , 555-564 Ad libbing , 452-453 Advertising , 9-11 , 25-27 , 103-105 agencies handling , 60 , 95-98 , 620 audience - measuring techniques , 108- 115 in British television , 169-170 commercials , see Commercials co ...
... 535-555 television , 555-564 Ad libbing , 452-453 Advertising , 9-11 , 25-27 , 103-105 agencies handling , 60 , 95-98 , 620 audience - measuring techniques , 108- 115 in British television , 169-170 commercials , see Commercials co ...
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Obsah
Social Aspects of Broadcasting w | 3 |
The Growth of American Radio | 20 |
The Rise of Television | 42 |
Autorská práva | |
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action actors ad lib advertising agencies American ANNCR announcer ARLENE FRANCIS audience audio broadcast CBS Television close-up color commercial Commission Communications Company control room Courtesy developed director disc jockey discussion drama educational engineer equipment example FADE feature Federal Communications Commission film frequency grams Harvey Kuenn interest interviews kinescope license listening live material ment microphone minutes MURROW narration National Broadcasting Company newscasts operation performance person pick-up picture play presented production radio and television radio drama radio stations records rehearsal responsibility ROOSEVELT scene schedule screen script signal sound effects speaker speech sponsor story studio talent talk tape techniques tele telecast telephone television and radio television programs television stations tion transmitters United viewer voice WOMAN writing York