Television and Radio |
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Strana 110
in to a station be equated with listening or viewing to that station ? How do you determine how many people are watching a single television set ? Should out - of - home radio listening be included in computing the size of the audience ...
in to a station be equated with listening or viewing to that station ? How do you determine how many people are watching a single television set ? Should out - of - home radio listening be included in computing the size of the audience ...
Strana 111
Respondents were asked whether they were listening to the radio , to identify the program and station to which they were listen- ing , and to name the advertiser who sponsored the program . From the replies to these telephoned questions ...
Respondents were asked whether they were listening to the radio , to identify the program and station to which they were listen- ing , and to name the advertiser who sponsored the program . From the replies to these telephoned questions ...
Strana 112
The effect of television on listening in the large eastern cities threw out of kilter some of the basic assumptions underlying Hooper's statistical techniques ; it consequently became impossible accu- rately to estimate listening in ...
The effect of television on listening in the large eastern cities threw out of kilter some of the basic assumptions underlying Hooper's statistical techniques ; it consequently became impossible accu- rately to estimate listening in ...
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Obsah
Social Aspects of Broadcasting w | 3 |
The Growth of American Radio | 20 |
The Rise of Television | 42 |
Autorská práva | |
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action actors ad lib advertising agencies American ANNCR announcer ARLENE FRANCIS audience audio broadcast CBS Television close-up color commercial Commission Communications Company control room Courtesy developed director disc jockey discussion drama educational engineer equipment example FADE feature Federal Communications Commission film frequency grams Harvey Kuenn interest interviews kinescope license listening live material ment microphone minutes MURROW narration National Broadcasting Company newscasts operation performance person pick-up picture play presented production radio and television radio drama radio stations records rehearsal responsibility ROOSEVELT scene schedule screen script signal sound effects speaker speech sponsor story studio talent talk tape techniques tele telecast telephone television and radio television programs television stations tion transmitters United viewer voice WOMAN writing York
Bibliografické údaje
| Název | Television and Radio |
| Autor | Giraud Chester, Garnet R. Garrison, Edgar E. Willis |
| Vydáno | 1963 |
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