Television and Radio |
Vyhledávání v knize
Výsledky 1-3 z 56
Strana 105
... sponsor's invest- ment is very high , he must be concerned about a program's total effect . Sometimes a sponsor may go further than merely negating a section of a program that he considers in bad taste or not in the best interest of the ...
... sponsor's invest- ment is very high , he must be concerned about a program's total effect . Sometimes a sponsor may go further than merely negating a section of a program that he considers in bad taste or not in the best interest of the ...
Strana 145
... sponsor's advertising messages should be confined within the framework of the sponsor's program structure . A television broad- caster should seek to avoid the use of commercial announcements which are divorced from the program either ...
... sponsor's advertising messages should be confined within the framework of the sponsor's program structure . A television broad- caster should seek to avoid the use of commercial announcements which are divorced from the program either ...
Strana 157
... sponsor of a program series in which a well - known actress was to be featured , received a number of protests that she was a Com- munist . Despite the actress ' vigorous denials that she had ever been a Communist or had Communistic ...
... sponsor of a program series in which a well - known actress was to be featured , received a number of protests that she was a Com- munist . Despite the actress ' vigorous denials that she had ever been a Communist or had Communistic ...
Obsah
Social Aspects of Broadcasting w | 3 |
The Growth of American Radio | 20 |
The Rise of Television | 42 |
Autorská práva | |
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action actors ad lib advertising agencies American ANNCR announcer ARLENE FRANCIS audience audio broadcast CBS Television close-up color commercial Commission Communications Company control room Courtesy developed director disc jockey discussion drama educational engineer equipment example FADE feature Federal Communications Commission film frequency grams Harvey Kuenn interest interviews kinescope license listening live material ment microphone minutes MURROW narration National Broadcasting Company newscasts operation performance person pick-up picture play presented production radio and television radio drama radio stations records rehearsal responsibility ROOSEVELT scene schedule screen script signal sound effects speaker speech sponsor story studio talent talk tape techniques tele telecast telephone television and radio television programs television stations tion transmitters United viewer voice WOMAN writing York