Electronic Commerce 2012: A Managerial and Social Networks Perspective

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Pearson Prentice Hall, 2012 - Počet stran: 757
Explore the many aspects of electronic commerce through a managerial perspective.

Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks--all from a managerial perspective.

To keep pace with today's ever-changing technology, the seventh edition has been streamlined--removing material that's no longer relevant, while still providing information on the hottest topics in the field.

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