Internal communications a manual for practitioners
Bad company communication can result in high staff turnover, poor results and low morale. This book draws on examples of best practice in the private, public and non-profit sectors, with case studies of high profile international organizations. It defines and explains internal communications (IC), providing practical, ready to implement guidance on: planning and organizing the IC function and IC teams; understanding audiences; deciding and developing messages; channels, outcomes and approaches; line managers and leadership; evaluating and reporting; advising leaders; and change and transitions. The advice in the book is accompanied by downloadable templates for communications in a variety of special situations--from crises to mergers to business strategies and rebranding. -- Edited summary from book
Ressources Internet
1 ressource en ligne : illustrations, fichiers HTML et PDF.
9780749469337, 9780749469320, 0749469331, 0749469323
893309704
Chapter - 01: What internal communication is and why it matters;Chapter - 02: Organizing internal communication;Chapter - 03: Planning;Chapter - 04: Audiences;Chapter - 05: Messaging;Chapter - 06: Channels;Chapter - 07: Why line managers matter and how to support them;Chapter - 08: Working with senior leaders;Chapter - 09: Change;Chapter - 10: Research and evaluation for internal communicators;Chapter - 11: Developing yourself and the team
Titre de l'écran-titre (visionné le 16 octobre 2014)