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Media performance : mass communication and the public interest

Important and recommended for good communications collections - this will be widely used and widely cited′ - ChoiceThis major text by the author of Mass Communication Theory offers a comprehensive analysis of the assessment of mass media performance in all aspects - economic, social, aesthetic and moral.
Print Book, English, 1992
Sage Publ., London, 1992
0 Gesamtdarstellung
XVII, 350 Seiten : Diagramme
9780803982949, 9780803982956, 0803982941, 080398295X
246931505
PART ONE: MASS COMMUNICATION AND SOCIETYPublic Communication and Public Interest Contested TerritoryMedia Performance Traditions of EnquiryThe `Public Interest′ in CommunicationPART TWO: MEDIA PERFORMANCE NORMSPerformance Norms in Media Policy Discourse The Newspaper PressPerformance Norms in Media Policy Discourse BroadcastingA Framework of Principle for Media AssessmentPART THREE: RESEARCH MODELS AND METHODSMedia Organizational Performance Models and Research OptionsPART FOUR: MEDIA FREEDOMConcepts and Models of Media FreedomMedia Freedom From Structure to PerformanceMedia Freedom The Organizational EnvironmentPART FIVE: DIVERSITYVarieties and Processes of DiversityTaking the Measure of Diversity Media ReflectionMedia Access and Audience ChoicePART SIX: OBJECTIVITYConcepts of ObjectivityA Framework for Objectivity ResearchMeasuring Objectivity News as InformationMeasuring Objectivity The Evaluative Dimension of NewsPART SEVEN: MASS MEDIA, ORDER AND SOCIAL CONTROLMedia and the Maintenance of Public OrderPolicing the Symbolic EnvironmentSolidarity and Social IdentityPART EIGHT: MEDIA AND CULTUREQuestions of Culture and Mass CommunicationCultural Identity and Autonomy Whose Media Culture?PART NINE: IN CONCLUSIONChanging Media, Changing Mores Implications for Assessment