Washing the brain : metaphor and hidden ideology
Addresses the relation between metaphor, culture and ideology. In this title, the author investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex.
9789027227133, 9789027227201, 9027227136, 9027227209
638928064
1. Dedication; 2. Typographical conventions; 3. Table of contents; 4. List of tables; 5. List of figures; 6. Preface; 7. Section 1; 8. 1. Introducing metaphor; 9. 2. Metaphors of power; 10. 3. Metaphors for humans and the living world; 11. 4. Humans as animals, literal or metaphorical?; 12. 5. Interactions between metaphor themes; 13. Introduction to section 2; 14. 6. Are metaphorical themes universal?; 15. 7. Grammar, metaphor and ecology; 16. 8. Capitalism and the development of ideological; 17. Bibliography; 18. Main index; 19. Name and author index; 20. Index of languages; 21. Index of metonymy themes (X AS Y), metaphor themes (X IS Y), metaphor equations (X = Y) and theme reversals