FORTUNE AT THE BOTTOM OF THE PYRAMID, REVISED AND UPDATED 5TH ANNIVERSARY EDITION;ERADICATING POVERTY THROUGH PROFITS

Preface     xiii Guide to Readers     xx Part I   Private Sector and Poverty: Progress During 2004-2009     1 New Introduction: Private Sector and Poverty: Progress During 2004-2009     3 Part II  The Original Text of the Book     25 Chapter 1          The Market at the Bottom of the Pyramid     27 Chapter 2     Products and Services for the BOP     47 Chapter 3     BOP: A Global Opportunity     73 Chapter 4     The Ecosystem for Wealth Creation     89 Chapter 5     Reducing Corruption: Transaction Governance Capacity     103 Chapter 6     Development as Social Transformation     125 Part III CEO Reactions to the Concept and the Book     141 Microsoft     143 Bharti Airtel--Empowering the Villages of India     145 Reuters Market Light and The Fortune at the Bottom of the Pyramid     147 Royal DSM     151 ING     153 GlaxoSmithKline     157 Unilever     159 Philips Electronics--Improving Health and Well-Being at the Base of the Pyramid     161 University of Maastricht     165 Acumen Fund     169 Part IV Case Studies and CEO Comments     171 Jaipur Rugs: Connecting Rural India to Global Markets     175 Casas Bahia: Retail for the Poor     207 CEMEX: Homes for the Poor     219 Hindustan Unilever: Lifebuoy Soap     249 Hindustan Unilever: Iodized Salt (Annapurna Salt)     261 Jaipur Foot: Prosthetics for the Poor     275 Aravind Eye Care: The Most Precious Gift     283 ICICI: Financial Services for the Poor     299 ITC e-Choupal: Technology for the Poor     321 Voxiva: Health Alerts for All     345 E+Co: Energy for Everyone     357 Biographies of the Researchers and Writers of the Success Case Studies from The Fortune at the Bottom of the Pyramid     373 Part V  Video Clips (links) Jaipur Rugs Casas Bahia CEMEX Annapurna Salt Hindustan Lever Limited Jaipur Foot Aravind Eye Care ICICI Bank ITC e-Choupal EID Parry Voxiva E+Co/Tecnosol Andhra Pradesh   Index     385